Did you know that 85% of people who receive a promotional product remember the advertiser?
Promotional products generate 500% more referrals than almost any other marketing medium.
Over 50% of consumers use a promotional product once a week or even more often.
It's a fact, we just can't help ourselves. 69% of consumers say they would pick up a promotional product if they deemed it useful, with 60% of them saying they keep them for up to two years.
Promotional products used by your customers get seen by other people too, boosting awareness
Promotional products act as constant reminders, keeping your brand top-of-mind
Promotional products as giveaways can attract potential customers and incentivise purchases
Promotional products offer a high return on investment too compared to other marketing channels. Imagine what it would cost in advertising to put your brand in front of your existing and potential customers multiple times every day? Branded loop keyrings and other promotional gifts provide you with a unique opportunity to very subtly but regularly expose people to your brand, cementing your position as the 'go-to' for your particular products or services.
Picture this: you hand your customer a handy promotional gift that also serves a useful purpose so that they're more likely to keep it and use it, like a branded loop keyring. They see it several times every day, a subtle yet constant reminder of your brand. The next time they need the kind of product or service you supply, you're certain to come to mind first. Now imagine someone they know is seeking a personal recommendation for a business that does what you do, and there's your brand with your contact details on it attached to their keys; there's every chance that they're going to put you in the frame.
That's the power of branded promotional items.
The expert's view
We asked marketing expert, Lee Petts, for his views on branded promotional items, and loop keyrings specifically. Here's what he said
"The right promotional gifts tend to be kept by people, and whether they get used every day or just occassionally, if they feature your branding, it means you're getting seen when your rivals aren't. That's a big competitive advantage. Not only that, while everyone else is largely relying on digital marketing these days, you can stand out with something more tangible."
"If you think about how often people handle their keys every day, that's a lot of exposure to your brand if those keys are attached to your custom loop keyring. That familiarity breeds affinity, and makes you more memorable. Plus your details are right there when they need you, or someone asks for a recommendation."
"Unlike many other forms of personalised keyrings, people are more likely to keep branded loop keyrings. For a start, they are brightly coloured making it easier to find the keys they're attached to. They are soft and flexible, and so take up no room in pockets and bags. And they're practical too, it gives people an easy way to hang up their keys. The longer they keep them, and the more they use them, the stronger their association with you becomes. You can't achieve that any other way, and certainly not as cost effectively."
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