A memorial bike ride is taking place on 20th November 2010 in remembrance of Lance Corporal Jordan Dean Bancroft, of the Duke of Lancaster's Regiment, who was killed in action in Afghanistan on 21st August 2010. It is also a day to remember all service personell who have lost their lives, and the proceeds will be donated to Help for Heroes. LoopKeyRings.co.uk are pleased to have supplied fund raising key rings for the event. Visit the Help for Heroes website to make a donation or arrange your own fund raising activity. http://www.helpforheroes.org.uk/